Clash of Clans is the most popular mobile game on iPad (and for long gaming sessions we always recommend a good stand). If you’ve been on the App store or Google play store recently, then you’ve probably seen Clash of Clans on the top app list. Currently on the Google play store the app has over 30 million downloads and around the same on the Apple app store. With so many downloads you can’t deny the game is popular. But just why is Clash of Clans so popular? Is it the gameplay, the graphics or the concept of the game?
In 2013 only a year after it had been released, Clash of Clans was already number 1 on many of the top app charts. In 2013 the app brought in over $892 million in revenue for the developers SuperCell which was around $2 million a day. With revenues, this high you can’t deny the game is a success, but exactly how did it get here in the first place?
Originally the developers released several mobile games such as Pets vs. Orcs, Battle Buddies and Hay Day. Many of these games turned out to be huge failures and were discontinued within a few months after their release. These mobile games might have not been successful, but they provided SuperCell with valuable information on what players actually wanted.
What Makes Clash of Clans so Popular?
There are so many reasons as to why Clash of Clans is so popular; it’s success can’t be traced back to just one reason. Here are a few of the top reasons why Clash of Clans is so popular.
The first reason is that the game is very balanced. There isn’t a certain type of troop that is overpowered compared to the rest. This makes the gameplay much nicer but more importantly makes the players happier as they don’t feel like the game is broken.
The second reason why Clash of Clans is so popular is that it’s a social game. The game was specifically made to be played with your friends, and you are encouraged to recruit your friends to fight together. Why spend millions on advertising when they can get you to share it with your friends for an in-game incentive.
Another social aspect of the game is the ability to talk to other players. By allowing players to chat with each other, this allows you to socialise and make new friends. If you have lots of friends that play the game, then you are most likely to keep playing it. SuperCell clearly understands the importance of social interaction within games.
Wars are the competitive part of the game and allow you to fight other players head to head. By having a ranking system in the game, it gives players an objective on what they can work towards. In Clash of Clans, it’s to level up and get as many trophies as possible.
Unlike other games, SuperCell but a lot of time and effort into developing their games and are continually adding new features. Not only does this make players come back for more but it also allows the game to evolve over time. If you compare the game today to when it was released, you’ll notice there are plenty of new features and additions.
To further increase the popularity of their game, SuperCell has released some of the most expensive adverts featuring A-Class Hollywood actors including Liam Neeson and Christoph Waltz. The super bowl advert alone reportedly cost upwards of $9 million dollars but significantly increased the awareness of the game.
So, there you have it. If you’ve ever wondered why Clash of Clans is so popular then now you know. Although there is no single obvious reason for its popularity, there are several factors that contribute to it.